Co-created Effective, Agile, and Trusted eServices: 15th by Radosław Nielek, Dariusz Parzych, Damian Sepczuk, Adam

By Radosław Nielek, Dariusz Parzych, Damian Sepczuk, Adam Wierzbicki, Jakub Wysoczanski (auth.), Jonna Järveläinen, Hongxiu Li, Anne-Marie Tuikka, Tiina Kuusela (eds.)

This publication constitutes the refereed complaints of the fifteenth foreign convention on digital trade, ICEC 2013, held in Turku, Finland, in August 2013. The subject matter of ICEC 2013 used to be "effective, agile, and relied on e-services co-creation” and displays the alignment among automated, formalized enterprise strategies with the necessity to flexibly adapt and innovate companies instant in keeping with altering consumer wishes and requirements.

The thirteen papers released during this booklet have been rigorously reviewed and chosen from greater than 50 submissions, leading to an recognition cost of lower than 25%. they're prepared in topical sections on on-line ads and referential structures, recommender platforms and pricing, social media, cellular providers, enterprise types, and societal implications.

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Extra info for Co-created Effective, Agile, and Trusted eServices: 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013. Proceedings

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Individualized, Real-Time, Interactive E-commerce Auction, United States Patent No: 6,606,607 (2003) Ranking for the Top: A Misconception of Search Engine Advertisers Carsten D. Schultz University of Hagen, Chair of Marketing Prof. Dr. R. de Abstract. Based on a search engine advertising campaign, this study analyzes the impact of the ad rank on the sales of an advertiser. The results provide empirical evidence that the general desire to rank at the topmost position does not maximize sales. The analysis reveals two relations that result in a non-linear rank profitability.

User registration is the most common method. Users input their demographic information when registering for a website for use. Although common, it is also an obtrusive way to incur customer dissatisfaction. Users’ personal pages are a way to gather customers’ demographic information such as the area of residence, the name of the universities they have graduated, or even religion. Facebook for instance utilizes this kind of information to target specific customers. As another way, special websites or apps may utilize their existing customer database.

A user may fill in the current addresses when placing an order for a product in e-shopping sites, but the current address may not be the same as the current location itself. Interesting Location. Users may enter the name of a location as a search keyword. This implies that they are interested in this location. The tour site and the map that a user visits for information provide another source of interesting locations. The shipping addresses in e-shopping sites, which may not be the same as the current address, also provide the location that a user is interested in.

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