Industrial Tourism: Opportunities for City and Enterprise by Alexander H.J. Otgaar, Leo van den Berg, Rachel Xiang Feng

By Alexander H.J. Otgaar, Leo van den Berg, Rachel Xiang Feng

Commercial tourism, outlined the following as tourism concerning visits to operational businesses and business history, deals possibilities for person organizations and for towns yet how can or not it's organised in this kind of approach that they the advantages outweigh the prices for either? through analysing case stories of Wolfsburg, Cologne, can pay de los angeles Loire, Turin, Shanghai and Rotterdam, this ebook examines how business tourism could be effectively built, leading to concrete thoughts for towns and corporations with goals during this box.

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Apart from acting as a travel and promotion agency, the Wolfsburg Marketing organisation sees its main tasks in the cross linking of actors in the realm of tourism, and in facilitating the combination of various attractions – the aim of this strategy is to tap into target markets that the single attraction cannot access on its own. This way, customers can assemble their own visit programme, by combining some of the modules offered by Wolfsburg Marketing. Volkswagen also expressed a clear interest in establishing more partnerships with other attractions in and around Wolfsburg and hereby supports the city’s aims.

Industrie-Tourismus: Moeglichkeiten und Grenzen einer Anwendung auf ausgewaehlte Gemeinden der Landkreise Coburg, Kronach und Lichtenfels, Bayreuth. Arbeitsmaterialen zur Raumordnung und Raumplanung, no. 63. Soyez, D. 1993. Kulturtourismus in Industrielandschaften, in Kulturtourismus in Europa: Wachstum ohne Grenzen, edited by Becker, C. , ETIStudien, 2, Trier, pp. 40–63. Swarbrooke, J. 2002. The Development and Management of Visitor Attractions. 2nd ed. Burlington: Butterworth-Heinemann. , Braun, E.

City and Enterprise; Corporate Community Involvement in European and US Cities. Aldershot: Ashgate. Van der Borg, J. 1991. Tourism and Urban Development. Amsterdam: Thesis Publishers. Van der Borg, J. 1994. Demand for city tourism in Europe: tour operater’s catalogues. 15 (no. 1), pp. 66–69. Van der Borg, J. 1995. Tourism and Cities of Art UNESCO/ROSTE Technical Report No. 20. Venice: UNESCO. M. and Shaw, G. 1992. Tourism and Development: A European Perspective. London: Belhaven. Yale, P. 1991.

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